Assessing the Reliability of Online Reviews at

Validated Online Reviews Help Identify Reputable and Reliable Toronto Roofers

Best Roofing Companies in TorontoConsumers may be quite familiar with radio ads or portable signs that make claims like:

  • The best prices on mattresses and box springs
  • All-day breakfast and the city’s best coffee
  • The best roofing company in Toronto

Independent businesses and service providers will frequently include the adjective ‘best’ in their promotions, advertisements, and/or signage.  In the vast majority of such cases, these claims are highly subjective and often difficult to prove or dispute as there is likely little substantiating research available for review and assessment.

Therefore, rather than accepting these claims unequivocally, many consumers will react with a healthy dose of skepticism, preferring to make their own assessments or perhaps ask people they trust to offer more insight and opinion on the validity of the claim.  And if they so choose, consumers now have the option of searching the internet for reviews posted by third parties who have availed themselves of the specific services/businesses.

However, in a manner similar to their skepticism with self-promotions that include ‘best’ in the description, consumers may not be totally comfortable with feedback or reviews that are posted online.  How do they know that the comments are legitimate and/or that they are not merely self-promotions under the guise of being independent or unsolicited observations?

When the subject turns to reviews of independent contractors such as Toronto roofers, one online forum that has been deemed reliable is HomeStars.  HomeStars is a free online feedback service to help consumers find reputable suppliers based on written feedback from other patrons who have used these service providers in the past.

Unlike customer testimonials posted by the contractors on their own websites, feedback through HomeStars must pass a number of specific requirements before it will be posted online.  These criteria begin with the provision of the following by the writer:

  • An online name
  • A valid e-mail address
  • A recognized postal code
  • Neighbourhood of residence

Subsequently, the written comments must adhere to these guidelines:

  • Minimum 30 words – content must have substance
  • Based on confirmed financial transactions (not quotes)
  • Family-friendly wording – no objectionable terms/content
  • Fact-based relative to a specific transaction, not on hearsay
  • Reviews must be legal, non-infringing, and respectful in nature
  • Postings by/about minors (under the age of 18) are not permitted
  • Company staff members (past/present) cannot pose as consumers
  • Comments must be non-commercial and must be written in English

HomeStars recognizes that the posted reviews will reflect the personal opinions of the writers; hence it clearly states that it does not endorse any such feedback.  Furthermore, contractors have an opportunity to address any comments directed to their businesses and once again, HomeStars does not sanction these replies or their authors.

However, HomeStars does attempt to validate all posted comments and it reserves the right to remove any content that it deems to be suspicious, fraudulent, or proven invalid.  For additional information on the criteria for acceptance or removal of any feedback on the HomeStars site, please visit their guidelines page.

Based on this comprehensive approach to collecting and validating customer feedback, it may benefit consumers looking for reputable and reliable contractors to invest time in a review of the HomeStars site.  In the particular case of searching for Toronto roofers, homeowners will find value in the feedback available for Avenue Road Roofing, a leading roofing contractor in Toronto for over 40 years.  More than 150 reviews for Avenue Road Roofing are posted.

Get Views from Previous Clients to Find the Best Roofing Company in Toronto

The following are five of the more common sources of roof leaks, in no specific order:

  • Skylights
  • Chimneys
  • Shingles
  • Flashing
  • Vents/pipes

When looking to hire a Toronto roofer, property owners are encouraged to do research on a number of potential candidates.  This assessment should focus on the validity and reputation of each company, as well as the solicitation of written quotes and references.

Avenue Road Roofing has completed more than 45,000 residential and commercial roof installations during its 40+ years in this industry.  As a result, there is a wealth of client feedback on Avenue Road Roofing’s reputation, its workmanship, and its commitment to customer satisfaction.  This includes the reviews posted on HomeStars as noted above.

Another important factor in selecting a roofing contractor relates to warranty protection.  While some contractors offer the minimum terms possible on their labour and materials, Avenue Road Roofing has over 40 years of experience and has the ability to provide you with the very best protection for your roof and building. Its track record of honouring these service commitments throughout its extensive business history means that Avenue Road Roofing will be able to continue this practice for many years to come.

For all of your roofing repairs or roof installation needs, call Avenue Road Roofing today at 416-785-5129 to request a no-obligation quote and warranty information from the best roofing company in Toronto!